Gartner Research

Taking Advantage of the Three Phases of a Market Disruption

Published: 20 December 2013

ID: G00255827

Analyst(s): John-David Lovelock


Gartner introduces a framework to predict buyer behavior throughout a market disruption. The framework combines both quantitative and qualitative analyses focused on varied buyer reactions during a market disruption.

Table Of Contents


  • Buyer Behavior
    • Competitive Purchaser
    • Destructive Purchaser
    • Additive Purchaser
  • Measuring a Market Disruption
  • Represent a Market Disruption
  • The Impact

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