Gartner Research

How to Turn Social Marketing Activities Into Social Commerce

Published: 20 December 2013

ID: G00258446

Analyst(s): Jennifer Polk

Summary

Digital marketers are becoming adept at using social marketing for brand building and customer engagement, but they struggle to tie these activities to business results — namely, revenue. Gartner outlines ways to monetize your social marketing program through social commerce.

Table Of Contents

Analysis

  • Behavior Triggers
  • Search Driver
  • Social as a Tool for Research and Evaluation
  • Social Shopping Sites and Experiences
  • Social Distribution of Discounts and Offers
  • Sales Directly Through Social Sites and Activities
  • Social Marketing for Customer Re-engagement and Retention
  • What to Do Next

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