Gartner Research

Brand Strength Index Analysis: Lenovo, Connected Devices

Published: 23 December 2013

ID: G00255379

Analyst(s): Tracy Tsai , Mikako Kitagawa , Annette Jump

Summary

Lenovo is the market leader in worldwide PCs, but the company is struggling to establish itself among consumers in the Americas and EMEA. As Lenovo expands beyond PCs, it needs to build brand perception among consumers and shift its pricing strategy beyond aggressive price points.

Table Of Contents

Analysis

  • Vendor Brand Strength Evaluation
    • Evaluation of the Lenovo Brand
    • Strengths
    • Weaknesses
    • Implications
  • Company Financial Overview

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