Gartner Research

How to Choose a Provider for Tag Management

Published: 23 December 2013

ID: G00255369

Analyst(s): Martin Kihn, Andrew Frank


Tag management systems are rapidly evolving into a key conduit in the digital marketers' data distribution pipeline. Find the TMS provider that meets your needs by following these four steps.

Table Of Contents


  • Understand What TMS Applications Do
  • Survey the Differences Among Providers
  • Determine Your Company's Data-Distribution Needs
  • Choose a Provider That Meets Your Needs
    • Big Three Marketing Suites —— Adobe, IBM and Google
    • BrightTag
    • Ensighten
    • Qubit
    • Relay42
    • TagMan
    • Tealium
    • ValueClick
    • [x+1]
    • Other Providers
  • What to Do Next

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