Gartner Research

Take Five Steps to Advance Your Social Marketing Program

Published: 26 December 2013

ID: G00255378

Analyst(s): Julie Hopkins

Summary

Mature and effective social marketing requires more than crafting pithy statements hoping customers respond. Use this research to determine where you are on the social marketing maturity scale, and how to move your program forward.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • The Five Levels of Maturity for Social Marketing
    • Level 1: Monitoring
    • Level 2: Sharing
    • Level 3: Engaging
    • Level 4: Integrating
    • Level 5: Analyzing and Optimizing Experience
  • How to Evolve Your Social Marketing Maturity
    • Go From Monitoring to Sharing
    • Go From Sharing to Engaging
  • Go From Engaging to Integrating
  • Go From Integrating to Optimizing

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