Gartner Research

Guide to the Social Ops Neighborhood on Gartner's Digital Marketing Transit Map

Published: 23 December 2013

ID: G00248416

Analyst(s): Adam Sarner , Julie Hopkins


Social marketing's power originates not only from its connection to communities, but increasingly from its connection and integration into other marketing disciplines. Our guide helps you identify where to focus your social marketing efforts to advance your programs.

Table Of Contents
  • Experiencing the Social Ops Neighborhood
  • Things to See and Do in the Social Neighborhood
    • Must-Sees
    • Connections
    • What to Buy
    • Living Like a Local

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