Gartner Research

Guide to the Social Ops Neighborhood on Gartner's Digital Marketing Transit Map

Published: 23 December 2013

ID: G00248416

Analyst(s): Adam Sarner , Julie Hopkins

Summary

Social marketing's power originates not only from its connection to communities, but increasingly from its connection and integration into other marketing disciplines. Our guide helps you identify where to focus your social marketing efforts to advance your programs.

Table Of Contents
  • Experiencing the Social Ops Neighborhood
  • Things to See and Do in the Social Neighborhood
    • Must-Sees
    • Connections
    • What to Buy
    • Living Like a Local

Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.