Gartner Research

Invest Implications: 'HP Digital Marketing Hub Will Spur Innovation in Data-Driven Marketing'

Published: 30 December 2013

ID: G00261410

Analyst(s): Andrew Neff

Summary

On 16 October 2013, HP Autonomy announced its Digital Marketing Hub, a cloud service that aims to personalize customer experiences, based on real-time analysis of data across digital touchpoints. HP itself must overcome some hurdles before it becomes a major player.

Table Of Contents

Company Impact

Investment Implications

What to Watch

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