Gartner Research

Forecast: Mobile Advertising, Worldwide, 2010-2017

Published: 31 December 2013

ID: G00247535

Analyst(s): Mike McGuire , Stephanie Baghdassarian


Global mobile advertising spending will reach $41.9 billion in 2017, more than quadruple the total in 2012. Display formats will make up most of the revenue, but video will show the highest growth.

Table Of Contents

Forecast Data


  • Total Mobile Advertising Spending Will Be Higher Than Previously Expected


  • Size of Potential Audience for Mobile Ads
  • Usage and Ad Views
  • eCPM Billed to Advertisers
  • Technology and Format Availability
  • Regional Specifics About Mobile Advertising

Forecast Methodology

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