Gartner Research

Forecast: Mobile Advertising, Worldwide, 2010-2017

Published: 31 December 2013

ID: G00247535

Analyst(s): Mike McGuire , Stephanie Baghdassarian

Summary

Global mobile advertising spending will reach $41.9 billion in 2017, more than quadruple the total in 2012. Display formats will make up most of the revenue, but video will show the highest growth.

Table Of Contents

Forecast Data

Analysis

  • Total Mobile Advertising Spending Will Be Higher Than Previously Expected

Assumptions

  • Size of Potential Audience for Mobile Ads
  • Usage and Ad Views
  • eCPM Billed to Advertisers
  • Technology and Format Availability
  • Regional Specifics About Mobile Advertising

Forecast Methodology

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client