Gartner Research

Agenda Overview for Consumer Dynamics, 2014

Published: 02 January 2014

ID: G00259021

Analyst(s): Nick Ingelbrecht, Amanda Sabia

Summary

Our Consumer Dynamics research agenda will help technology service providers better target opportunities and grow their businesses via fact-based insight about demand-side drivers that will lead to stronger brands, more effective marketing and greater loyalty through better customer experiences.

Table Of Contents

Analysis

Key Issues

  • Who is the consumer, and how are consumers changing and being changed by technology products and services?
  • How much will consumers spend on digital products, where are they, and how do I get their money?
  • How should I measure and segment the consumer technology market?
  • How can I build successful and sustainable consumer brands?

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