Gartner Research

Agenda Overview for Small and Midsize Business Marketplace, 2014

Published: 02 January 2014

ID: G00258601

Analyst(s): Robert Anderson


IT spending among SMBs will exceed $1 trillion in 2016, yet profitability in the SMB market eludes many IT providers. Gartner's SMB agenda equips business and marketing leaders with best practices for SMB market strategies. It builds on the insight that excellent support is what SMBs value most.

Table Of Contents


Key Issues

  • What are the best practices for defining and segmenting the SMB market?
  • What are the critical success factors and best practices for provider go-to-market strategies in the SMB market?
  • How much will SMBs spend on IT, and where will the investments be made?
  • What are SMBs' preferences when buying, deploying and supporting new IT solutions?
  • What are the market trends and buying behaviors among SMBs, and how can IT providers capitalize on the opportunities they present?
  • Which IT providers, products and services are best-suited to SMBs' IT requirements?

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