Gartner Research

Agenda Overview for Emerging Markets, 2014

Published: 02 January 2014

ID: G00259922

Analyst(s): Luis Anavitarte


In 2014, emerging markets will generate 34% of global IT spending, which is a percentage point above 2013. Building business links in these areas will be a powerful new trend that will partly compensate for the economic deceleration in mature markets. IT leaders must be at the core of this process.

Table Of Contents


Key Issues

  • How do I address consumer and SMB buyers in emerging markets?
  • How do I craft technology, product, distribution, and support strategies for specific emerging markets?
  • How do I make IT decisions based on my specific national requirements?
  • What are the technology adoption patterns in emerging markets?
  • What distribution strategies can open new market segments, or enable growth against established competitors?
  • Where are the growth opportunities in emerging markets for my products and services, and how can I attack them?
  • What is the national impact of local business models and their international potential?
  • What are the Nexus of Forces trends in the market?

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