Gartner Research

Agenda Overview for Consumer Services and Applications, 2014

Published: 03 January 2014

ID: G00258606

Analyst(s): Jessica Ekholm


Mobile apps are rapidly becoming the primary way to attract consumers' attention and money, but they don't work in isolation. Technology and service providers need to make the most of cloud services, social networks and mobile devices' features to create lucrative app ecosystems.

Table Of Contents


Key Issues

  • What market opportunities will cognizant computing bring to the consumer mobile app and personal cloud market?
  • How can you create successful business models and monetization strategies using apps?
  • What should providers do to become leaders in the consumer video sector and generate revenue from it?
  • Where are the opportunities in the interconnected consumer market in term of services, apps and content?

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