Gartner Research

Agenda Overview for Retail, 2014

Published: 03 January 2014

ID: G00259599

Analyst(s): John Davison

Summary

Consumers will continue to redefine the way in which they interact with the retailer while retailers fail to implement coherent digital business strategies. Our 2014 research agenda is focused on helping large multichannel retailers deploy technologies that meet consumer needs.

Table Of Contents

Analysis

Key Issues

  • How can large multichannel retailers use technology to reorganize around the changing needs of the customer?
  • How can large multichannel retailers use technology to grow in existing and new markets?
  • What are the key trends and frameworks that will enable large multichannel retailers to prioritize investment in retail technology?
  • How can large multichannel retailers use technology to improve customer loyalty and retention?
  • How can large multichannel retailers use technology to optimize customer-centric merchandising processes?
  • How can large multichannel retailers use technology to improve execution of customer and business processes in and across the operating channels?

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