Gartner Research

CSP Collaboration Increases Mobile Marketing and Wallet Opportunities

Published: 03 January 2014

ID: G00257624

Analyst(s): Charlotte Patrick

Summary

The creation of Weve by U.K. communications service providers shows their serious intent to build mobile marketing, advertising, loyalty and payment products. Strategists and business development teams in other CSPs must determine whether this type of partnership may suit their region.

Table Of Contents
  • Key Challenges

Introduction

  • What is Weve?

Analysis

  • Consider a Variety of Factors to Determine If a Weve-Style Partnership Might be Suitable For Your Business
  • Ensure That All Prospective Partners Buy Into a Vision for a Complete Ecosystem of Complementary Products
    • Mobile Marketing
    • Display
    • Loyalty Products For Inclusion in Their Future Digital Wallet
    • Digital Wallet
  • Build Relationships and a Brand to Support Short- and Long-Term Goals In Advance
  • Consider Regulatory Compliance, Company Culture and Data Competencies to Mitigate Future Issues

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