Gartner Research

Agenda Overview for Technology Go-to-Market, 2014

Published: 03 January 2014

ID: G00259090

Analyst(s): Ed Cordin


Winning providers outperform rivals through the deliberate and mindful assessment, enablement and execution of go-to-market strategies. Gartner's 2014 research will help technology business leaders and their sales, marketing and product management professionals drive toward next-level performance.

Table Of Contents


Key Issues

  • What are the key technology vendor business and commercial models, and how are they changing?
  • What are the key market- and opportunity-based considerations in preparing for investment and growth?
  • How can technology and service providers refine their market selection and targeting to optimize profitable revenue growth?
  • What are the proven strategies, disciplines and best practices to promote technology products and services, and how are they evolving?
  • What are the proven strategies, disciplines and best practices to optimize technology and service providers' sales and channel choices, and how are they evolving?

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