Gartner Research

Agenda Overview for Technology Go-to-Market, 2014

Published: 03 January 2014

ID: G00259090

Analyst(s): Ed Cordin

Summary

Winning providers outperform rivals through the deliberate and mindful assessment, enablement and execution of go-to-market strategies. Gartner's 2014 research will help technology business leaders and their sales, marketing and product management professionals drive toward next-level performance.

Table Of Contents

Analysis

Key Issues

  • What are the key technology vendor business and commercial models, and how are they changing?
  • What are the key market- and opportunity-based considerations in preparing for investment and growth?
  • How can technology and service providers refine their market selection and targeting to optimize profitable revenue growth?
  • What are the proven strategies, disciplines and best practices to promote technology products and services, and how are they evolving?
  • What are the proven strategies, disciplines and best practices to optimize technology and service providers' sales and channel choices, and how are they evolving?

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.