Gartner Research

Agenda Overview for CRM and Customer Experience, 2014

Published: 03 January 2014

ID: G00259391

Analyst(s): Robert P. Desisto, Jenny Sussin, Gene Alvarez, Kimberly Collins, Michael Maoz

Summary

Managing customer relationships has become more complex just as customers expect more simplicity. Gartner's research in 2014 will prepare CRM leaders to anticipate customers' needs.

Table Of Contents

Analysis

Key Issues

  • CRM Implementation
  • CRM Customer Service
  • CRM Sales
  • CRM Marketing
  • CRM E-Commerce

Related Priorities

Gartner Recommended Reading

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