Gartner Research

Agenda Overview for Software Market Applications, 2014

Published: 03 January 2014

ID: G00258027

Analyst(s): Bianca Granetto , Tom Eid


Driven by cloud services, information, mobility, socialization and digital business, software markets have reached a tipping point. The Software Market Applications Agenda provides technology providers with the analyses and business insights to monetize these ever-changing marketplace conditions.

Table Of Contents


Key Issues

  • What are the leading disruptive forces affecting the application software markets?
  • Where are the most attractive growth market segments — by country, region, technology and industry?
  • What are vendors' go-to-market strategies and competitive actions?
  • How do cloud services, SaaS and other software delivery models affect revenue sustainability?
  • How can business models be refined as well as prepared for hybrid requirements?

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