Gartner Research

Dropbox Adds More Management Features While Pursuing a New Way to Sell to Businesses

Published: 06 January 2014

ID: G00259848

Analyst(s): Jeffrey Mann

Summary

Over the past year, Dropbox has released several sets of improvements to its Dropbox for Business product aimed at small business and team use. Although it still lags behind enterprise competitors, this may not matter as Dropbox wants to open a new way to sell to businesses.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Dropbox's enhancements to its enterprise capabilities will make its service more acceptable to collaboration managers in some businesses, but not all
  • The growing popularity of personal cloud and BYOD initiatives is prompting enterprise IT leaders to accept some individual and consumer-oriented services for business use
  • Dropbox's efforts to serve business requirements will drive it to pursue a new way to sell software ("Consumerization 2.0") to IT leaders, rather than traditional enterprise sales methods

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