Gartner Research

Top Attributes of a Compelling Customer Experience Vision in the Asia/Pacific Region

Published: 07 January 2014

ID: G00259542

Analyst(s): Olive Huang, Robin Simpson

Summary

Seventy-six IT leaders from the Asia/Pacific region discussed the top attributes of a compelling customer experience vision at the Gartner Symposium/ITxpo in Gold Coast in October 2013. This research summarizes the findings of that discussion.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Apply Key Attributes of a Customer Experience Vision for Your Organization
  • Firm Up Your Tactics for Communicating Your Customer Experience Vision and Encouraging Adoption
  • Develop and Take Action on Your Customer Experience Vision Across Multiple Departments in Your Organization

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