Gartner Research

User Survey Analysis: To Stay Relevant, Providers Must Build Technology Solutions That Align to Buyer Wants

Published: 08 January 2014

ID: G00258543

Analyst(s): Bryan Britz , Dean Blackmore , Fred Ng, Susanne Matson


In a rapidly evolving IT marketplace, providers must understand changing buyer preferences. As cloud, social, mobile and analytics redefine the business, technology solution decision makers approach issues of control, pricing, involvement and engagement for their technology solutions in new ways.

Table Of Contents

Survey Objective

Data Insights

  • Preferred Buying Experience
    • Implications for Providers
  • Likelihood to Pay for Services
    • Implications for Providers
  • Providers' Ability to Meet Client Expectations
    • Implications for Providers
  • Summary: Where Providers Fall Short and What Clients Value
    • Implications for Providers
  • Methodology
  • Definitions

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