Gartner Research

Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience

Published: 09 January 2014

ID: G00255396

Analyst(s): Laura McLellan

Summary

Gartner's Digital Marketing Spending Survey shows that digital marketing budgets will rise by 10% in 2014 following a double-digit percentage increase the prior year. Use our survey findings to see how your spending compares.

Table Of Contents

Survey Objective

Data Insights

  • Marketing Budgets Total 10.7% of a Company's Annual Revenue
  • Digital Marketing Budgets Total 3.1% of Company Revenue
  • Seventy-Seven Percent of Companies Have a Chief Customer Officer or Equivalent
  • Eighty-One Percent of Organizations Have a Chief Marketing Technologist
  • Digital Advertising Accounts for the Largest Portion (12.2%) of 2013 Digital Marketing Budgets
  • Highest 2014 Budget Increases Will Go to Digital Advertising, Mobile Marketing, Digital Commerce and Corporate Website
  • Forty-Two Percent of Marketers Say They Have a Significant Role in Strategic Planning That Shapes Business Results
  • Methodology
  • Definitions
    • Digital Marketing
    • Marketing Expense Budget
    • Digital Marketing Budget
    • Chief Marketing Technologist
    • Chief Customer Officer (Customer Engagement, Experience or Advocacy)
    • B2B
    • B2C
    • Equally B2B and B2C

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