Gartner Research

User Survey Analysis: Innovation Matters — Providers Must Understand How to Play the Innovation Card for Success

Published: 09 January 2014

ID: G00258541

Analyst(s): Fred Ng, Bryan Britz, Susanne Matson, Dean Blackmore

Summary

Demonstrated innovation is vastly more critical to final technology selection than most service providers' go-to-market strategies are designed to accommodate. See our survey results to guide strategies as you adopt and adapt messages to fill this window of opportunity.

Table Of Contents

Survey Objective

Data Insights

  • Innovation Matters in Final Selection More Than You Might Think
  • Internal Execution Is the Preferred Approach for Innovation Initiatives
  • CIOs and CTOs Retain Primary Responsibility for Driving and Executing Innovation Through New Technology Solutions
  • Customers, Consultants, Peers and Analysts Are the Most Influential External Sources of Innovation
  • Methodology
  • Definitions

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