Gartner Research

User Survey Analysis: Cloud Meets Social in Consumer Storage

Published: 10 January 2014

ID: G00259869

Analyst(s): Tracy Tsai, Nick Ingelbrecht

Summary

Social network and content sharing sites are driving consumer cloud storage adoption, creating a rapidly diminishing window of opportunity for TSPs. Product and marketing managers must partner, invest and innovate into a sustainable market position against growing dominance of global players.

Table Of Contents

Survey Objective

Data Insights

  • Fifty-One Percent of Technology Consumers Use Some Form of Cloud Storage Today
    • Recommendation
  • Social Network Sites Are Leading Consumer Cloud Storage Platforms
    • Recommendation
  • China and Brazil Are Aggressive Early Adopters of Consumer Cloud Storage
    • Recommendation
  • Chinese Characteristics of Security and Privacy
    • Recommendation
  • Even in the Cloud, Not All Consumers Are the Same
    • Recommendation
  • Consumers Are Sensitive to Exposure of Personal Data
    • Recommendation
  • Methodology
    • Country, Number of Respondents

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