Gartner Research

Salesforce.com, Oracle, SAP and Microsoft Customer Service Software Has Various Country and Industry Adoption in APAC

Published: 13 January 2014

ID: G00255062

Analyst(s): Michael Maoz, Olive Huang

Summary

Salesforce.com, Oracle, SAP and Microsoft ranked as the top four CRM software vendors in terms of revenue in the Asia/Pacific region, according to Gartner's estimation in 2013. We examine their capability to deliver customer service software in that region.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • Due to differences among Asia/Pacific countries' maturity levels in the customer service industry, and vendors' go-to-market strategies, four megavendors have great differences at the country level in that region in terms of products offered to and adopted by customer service software buyers, and support for local languages
    • salesforce.com
    • Oracle
    • SAP
    • Microsoft
    • Recommendations

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