Gartner Research

Market Trends: Get Ahead in the Early Cognizant Computing Market by Smart Consumer Segmentation

Published: 16 January 2014

ID: G00258479

Analyst(s): Nick Ingelbrecht, Annette Jump


Cognizant computing will allow consumers to use intelligent agents to act for them in the digital world, but consumer adoption will vary widely. Product and marketing managers must identify early profitable adopters in the next three years to escape margin decline in devices and free services.

Table Of Contents


Market Trend

  • Consumers' Usage of Devices, Services and Applications Provides Trigger Points for Cognizant Computing Adoption
    • Current Usage of Devices, Services and Applications by Consumer Segment
  • Cognizant Computing Adoption Outlook
  • Methodology

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client

Learn how to access this content as a Gartner client.