Gartner Research

How Consumer App Businesses and Developers Should Build Product Management Expertise

Published: 17 January 2014

ID: G00259564

Analyst(s): Hendrik Bartel


Successful consumer app software companies have dedicated product managers to ensure short- and long-term product success in the market. Consumer app software firms must ensure that their product management role and overall organization are designed around the common goal of product success.

Table Of Contents
  • Key Challenges



  • Understand What a Product Manager Does and How That Differs From Other Product-Related Functions
    • Strategic Compared to Tactical Tasks
    • Data Is Key
    • Product Managers Should Be the Strategic Counterpart to the Project Manager
    • Product Managers Should Work Closely With Product Marketing Managers
  • Make Your Product Manager the Product Authority
    • Give the Right Authority to the Product Manager
    • Communication Is Everything
    • Agile Development Demands Agile Management
    • Create Options
  • Create an Organizational Environment That Is Tailored for Product Success
    • Carefully Chose and Agree On the Development Method
    • Data Is Second Nature
    • Curator of Ideas
    • Product Managers Are Mostly Self-Starters and Efficient Communicators
  • Consumer Apps Product Management Should Always Begin and End With the Customer
    • The Working-Backward Approach
    • The Minimum Viable Product

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