Gartner Research

How Consumer App Businesses and Developers Should Build Product Management Expertise

Published: 17 January 2014

ID: G00259564

Analyst(s): Hendrik Bartel

Summary

Successful consumer app software companies have dedicated product managers to ensure short- and long-term product success in the market. Consumer app software firms must ensure that their product management role and overall organization are designed around the common goal of product success.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Understand What a Product Manager Does and How That Differs From Other Product-Related Functions
    • Strategic Compared to Tactical Tasks
    • Data Is Key
    • Product Managers Should Be the Strategic Counterpart to the Project Manager
    • Product Managers Should Work Closely With Product Marketing Managers
  • Make Your Product Manager the Product Authority
    • Give the Right Authority to the Product Manager
    • Communication Is Everything
    • Agile Development Demands Agile Management
    • Create Options
  • Create an Organizational Environment That Is Tailored for Product Success
    • Carefully Chose and Agree On the Development Method
    • Data Is Second Nature
    • Curator of Ideas
    • Product Managers Are Mostly Self-Starters and Efficient Communicators
  • Consumer Apps Product Management Should Always Begin and End With the Customer
    • The Working-Backward Approach
    • The Minimum Viable Product

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Log In

Purchase this Document

To purchase this document, you will need to register or sign in above

Register Now

Become a client

Learn how to access this content as a Gartner client.