Gartner Research

The Seven Habits of Highly Ineffective Marketers

Published: 17 January 2014

ID: G00259356

Analyst(s): Martin Kihn


Attention is rightly paid to "best practices" — hard-won wisdom that tells us what has worked in the past. However, there is also a lot that digital marketers can learn from failure, mistakes and missteps. Use this research to discover seven common practices to avoid.

Table Of Contents


  • No. 1: "Bias for Research"
  • No. 2: "Always Be Closing"
  • No. 3: "Begin at the Beginning"
  • No. 4: "Fire the Know-It-Alls"
  • No. 5: "Repeat Yourself"
  • No. 6: "Ask 'What Would Google Do?'"
  • No. 7: "Think Win-Lose"

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