Gartner Research

Guide to the Marketing Ops Neighborhood on Gartner's Marketing Transit Map

Published: 21 January 2014

ID: G00258127

Analyst(s): Adam Sarner , Laura McLellan, Jennifer S. Beck


Marketing operations have grown in complexity, from traditional roots in database marketing, to multiple areas in an emerging digital marketing ecosystem. This guide identifies key areas in marketing operations and their expanding role as an orchestrator for multiple neighborhoods.

Table Of Contents


  • Experiencing the Marketing Ops Neighborhood
  • Things to See and Do in the Marketing Ops Neighborhood
    • Must-Sees
    • Connections
    • What to Buy
    • Living Like a Local

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