Gartner Research

Sales and Channel Strategy High-Tech Initiative Overview

Published: 21 January 2014

ID: G00258922

Analyst(s): Mark Paine , Tiffani Bova

Summary

Sales and channel strategy focuses on the strategic choices and related efforts that providers undertake as to how and where they will sell and/or distribute their offerings based on target customer segment, preferred customer buying channels and overall growth goals.

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