Gartner Research

Find a Mobile Marketing Leader to Turn Mobile Into a Strategic Asset

Published: 22 January 2014

ID: G00260036

Analyst(s): Mike McGuire


Digital marketers realize that mobile technology plays a key role in all aspects of a digital marketing strategy, from driving awareness to commerce, if it's used to enhance other channels. This role description will help you find a mobile marketing leader to guide this transformation.

Table Of Contents


  • Justifying the Hire
  • Role Description
    • Responsibilities
    • Skills
    • Background
    • Job Titles
  • Measuring Performance
  • What to Do Next

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