Gartner Research

Find a Mobile Marketing Leader to Turn Mobile Into a Strategic Asset

Published: 22 January 2014

ID: G00260036

Analyst(s): Mike McGuire

Summary

Digital marketers realize that mobile technology plays a key role in all aspects of a digital marketing strategy, from driving awareness to commerce, if it's used to enhance other channels. This role description will help you find a mobile marketing leader to guide this transformation.

Table Of Contents

Analysis

  • Justifying the Hire
  • Role Description
    • Responsibilities
    • Skills
    • Background
    • Job Titles
  • Measuring Performance
  • What to Do Next

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.