Gartner Research

Toolkit: Digital Marketing Hype Cycle — Engagement on Overdrive

Published: 23 January 2014

ID: G00259522

Analyst(s): Adam Sarner , Jake Sorofman

Summary

Digital marketers are responsible for evaluating and deploying technologies that will create awareness, drive interest and more. Use this presentation in a workshop to provide insights into techniques and technologies to prepare your organization for engaging with customers and prospects.

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