Gartner Research

14 Banking Apps for 2014

Published: 23 January 2014

ID: G00260192

Analyst(s): Kristin Moyer, Stessa Cohen

Summary

It's time to stop building out smartphone mobile banking functionality. We are advising CIOs and CMOs to focus on deploying narrowly focused smartphone apps that digitalize existing processes and create value in new ways from digital assets.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Streamline Existing Smartphone Mobile Banking Apps by Eliminating Functionality That Is Rarely Used
  • Deploy Narrowly Focused Apps for Frequently Used Smartphone Mobile Banking Functionality
  • Create a Road Map for 14 Apps for 2014 That Create Value in New Ways From Digital Assets

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