Gartner Research

Three Tactics for Increasing Enterprise Social Networking Adoption

Published: 23 January 2014

ID: G00258432

Analyst(s): Carol Rozwell


The tactics outlined in this research will help implementers of enterprise social networking applications achieve the adoption they desire.

Table Of Contents
  • Key Challenges



  • Measure How Much Top-Down Support There Is for Enterprise Social Networking and Employ Tactics Aligned With Leadership Attitudes
  • Identify the Positive Deviants in the Workforce and Leverage Their Success
  • Find the Influencers in the Social Network and Enlist Their Support in Leading Behavior Change

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