Gartner Research

Market Trends: Ten Essential Assets for Hyperpersonalized Mobile Apps

Published: 24 January 2014

ID: G00256941

Analyst(s): Brian Blau


The personal cloud is transforming into a hyperintelligent framework of mobile apps and services. Technology and service providers that want to participate should develop or put into use a core set of assets to understand behavior, react to queries and predict consumers' next moves.

Table Of Contents


Market Trend

  • What Are Personal Cloud Assets?
  • Ten Essential Assets
    • Mapping
    • Servers and Storage
    • Media
    • Social Networks and Communications
    • Commerce, Payments and Retail
    • Real-Time Context Management
    • Advertising
    • Devices and Wearables
    • Connectivity
    • Behavior and Predictive Analytics

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