Gartner Research

Technologies Bridging the Mobile and Offline Worlds

Published: 28 January 2014

ID: G00259339

Analyst(s): Sandy Shen


Mobile technologies can enable online-to-offline interactions, helping consumers explore the physical world and make informed decisions. Business-to-consumer companies can use these technologies to offer innovative services and further engage their customers by providing new lucrative opportunities.

Table Of Contents
  • Key Challenges



  • Text Code
    • Product and Offer Codes
    • In-Store Payment
    • Best Practices
  • Bar Codes
    • Interaction With Print Media
    • In-Store Payment
    • Face-to-Face Interaction
    • Best Practices
  • NFC
    • Obtaining Information
    • Recording Data
    • Get Authenticated
    • Best Practices
  • Image Recognition
    • Obtaining Information
    • Advertisement Interactions
    • Best Practices
  • Audio
    • Interacting With Music and Video
    • Payment and Authentication
    • Indoor Location
    • Best Practices
  • Magnetic Fields
    • Magnetic Stripe Cards Replacement
    • Indoor Location with Geomagnetic Fields
    • Best Practices
  • Motion Detection
    • Best Practices
  • Location Platform is the Underlying Enabler
    • Bluetooth Low Energy
    • Best Practices

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