Gartner Research

Top Considerations for App Providers When Creating a Privacy Policy

Published: 29 January 2014

ID: G00238797

Analyst(s): Angela McIntyre, Carsten Casper


Privacy officers of app providers should update consumer privacy policies due to reputation risk, potential revenue loss and stricter regulations. Privacy policies that are easily understood and ask for express permission to collect, use and share personal information will strengthen the brand.

Table Of Contents
  • Key Challenges



  • Integrate Privacy Into the User Experience for Your App

Gartner Recommended Reading

  • Note 1

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