Gartner Research

Criteria for the 2014 Magic Quadrant for CRM Lead Management

Published: 29 January 2014

ID: G00259719

Analyst(s): Adam Sarner , Chris Fletcher, Julie Hopkins


Investment in marketing automation technology underpins strong growth and megavendor M&A activity in lead management. End-user organizations need to invest in lead management applications with proven assets in digital marketing and data analytics, as well as established marketing channels.

Table Of Contents


  • Research Focus
  • CRM Lead Management: Definition
  • Technology, Market Presence and Company Viability Criteria
    • Inclusion Criteria: Technology
    • Inclusion Criteria: Market Presence and Company Viability
  • Evaluation Criteria: Completeness of Vision
  • Evaluation Criteria: Ability to Execute

Gartner Recommended Reading

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.