Gartner Research

Guide to the Ad Ops Neighborhood on Gartner's Digital Marketing Transit Map

Published: 30 January 2014

ID: G00259872

Analyst(s): Andrew Frank


Digital marketers need to optimize ad spending and make ads part of the customer experience. Gartner's guide to ad ops will help you get the most out of your ad dollars.

Table Of Contents


  • Experiencing the Ad Ops Neighborhood
  • Things to See and Do in the Ad Ops Neighborhood
    • Must-Sees
    • Connections
    • What to Buy
  • Living Like a Local

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