Gartner Research

Find a Digital Marketing Business Analyst to Improve Marketing Performance

Published: 31 January 2014

ID: G00260490

Analyst(s): Martin Kihn

Summary

Marketing leaders are in search of talent that can pull useful insights from the data they're amassing and align activities to business goals. This role description will help you find a business analyst to get more value from your marketing data.

Table Of Contents

Analysis

  • Justifying the Hire
    • Role Description
  • What to Do Next

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