Gartner Research

How Retail Marketers Can Combat Digital Disruption

Published: 04 February 2014

ID: G00258939

Analyst(s): Jake Sorofman, Jennifer Polk


Digital technology introduces tools to draw customers in and create customer value. But it also erodes pre-existing competitive advantages by raising customer expectations, introducing new solutions and shifting power to buyers. Here's how retailers can turn digital disruption into an advantage.

Table Of Contents
  • Key Challenges



  • Shift Gears From Selling Products to Delivering Solutions and Experiences
  • Listen to the Voice of the Customer
  • Innovate Across Functions for a Frictionless Experience

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