Gartner Research

Customer-Value-Based Analytics Will Help Drive Bank Success

Published: 05 February 2014

ID: G00254901

Analyst(s): David Schehr


Banks and investment services firms need to modernize their business processes to react to and anticipate changes that digitalization is bringing to the financial services environment. This research can help IT leaders use customer-value-based analytics to drive better business performance.

Table Of Contents


  • Introduction
  • Change Requires a New Service Delivery Model
  • Customer Value Must Drive IT and Business Strategy
  • Customer Value Is Not Just for Retail Banking
  • Implementing CVS

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