Gartner Research

Customer-Value-Based Analytics Will Help Drive Bank Success

Published: 05 February 2014

ID: G00254901

Analyst(s): David Schehr

Summary

Banks and investment services firms need to modernize their business processes to react to and anticipate changes that digitalization is bringing to the financial services environment. This research can help IT leaders use customer-value-based analytics to drive better business performance.

Table Of Contents

Analysis

  • Introduction
  • Change Requires a New Service Delivery Model
  • Customer Value Must Drive IT and Business Strategy
  • Customer Value Is Not Just for Retail Banking
  • Implementing CVS

Gartner Recommended Reading

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.