Gartner Research

Adopt Customer Engagement Strategies to Drive Growth

Published: 06 February 2014

ID: G00260637

Analyst(s): Michael Maoz

Summary

The science and art of engineering satisfying customer experiences is increasingly complex, due in part to the explosion of interconnected mobile devices and social networks. To help in gaining an advantage in the market, Gartner has identified four components of an engagement strategy for CRM.

Table Of Contents

Analysis

Research Highlights

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