Gartner Research

Structure Your Social Marketing Efforts Based on Five Popular Use Cases

Published: 07 February 2014

ID: G00259877

Analyst(s): Julie Hopkins , Jenny Sussin , Adam Sarner


Gartner outlines the five most popular use cases in social marketing, including the people, processes and technologies that support them. Digital marketers can use this research to help their organization structure its social marketing efforts.

Table Of Contents


  • Social Media Engagement for Marketing
  • Advanced Social Analytics for Marketing
  • Social Campaign Management
  • Market Research, Introducing New Products and Test Launches
  • Idea Management
  • How It All Works Together

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