Gartner Research

Market Definitions and Methodology: Consumer Devices

Published: 10 February 2014

ID: G00260355

Analyst(s): William Lutman


This consumer device market definition guide is the 2014 update on changes in market segmentation, regions, device definitions and technologies.

Table Of Contents

What You Need to Know


Methodology for Buyer Behavioral Rankings


High-Level Definitions and Segmentation

  • Desk-Based
  • Notebook
  • Ultramobile
    • Ultramobile Premium
    • Ultramobile Basic
    • Ultramobile Utility
  • Mobile Phones
    • Phone Premium
    • Phone Basic
    • Phone Utility
  • Mobile OS Definitions
  • Technology Split Definitions
  • Geographic Segmentation
    • Eastern Europe
    • Emerging Asia/Pacific
    • Eurasia
    • Latin America
    • Greater China
    • Mature Asia/Pacific
    • Middle East and North Africa
    • North America
    • Sub-Saharan Africa
    • Western Europe

Forecast Methodology

  • Influencing Factors
    • New Products and Technology
    • Changes in Consumer Behavior
    • Device Adoption
    • Life Cycles
    • Replacements, Transfers and Upgrades

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