Gartner Research

Market Insight: How Service Providers Can Optimize Sales Strategies and Market Reach for Solutions Based on Nexus Technologies

Published: 10 February 2014

ID: G00261759

Analyst(s): Bryan Britz , Lucie Draper, Allie Young


New business solutions based on Nexus of Forces technologies present opportunities for service providers to meet emerging needs and also sell critical supporting services. We present insight from user data to help providers focus their go-to-market strategies for nexus-based technology solutions.

Table Of Contents


Background and Context

  • Identifying Opportunities for Providers From Additional Data Analysis
  • How Providers Can Use This Expanded Insight

The Impact

  • Extending Opportunity With the General Buyer Audience for Technology Solution Support Services
    • Implications
  • Regional View: Extending Opportunity With U.S. or U.K. Buyers
    • Implications for Geographic Focus in Solutions
  • Solution Orientation: Front Office and Back Office
    • Implications for Front-Office Solutions
    • Implications for Back-Office Solutions
  • Buyer Influencer/Roles: C-Level Roles Versus Business-IT Leader Roles as Target Market
    • Implications for Targeting Different Buyer Roles
  • Buyer Value: Measurable Impact From Technology Solutions
    • Implications When Promoting Measurable Business Impact



  • TURF Analysis
  • Definition for "Technology Solutions" Used in This Survey

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