Gartner Research

How Insurance CIOs Can Create a Customer-Centric Mobile App Strategy

Published: 11 February 2014

ID: G00260597

Analyst(s): Juergen Weiss

Summary

Despite significant IT investments, insurers' adoption of customer-facing mobile insurance apps has been disappointing. Gartner's best practices will help life and P&C insurance CIOs to develop and implement a more successful mobile app strategy for customers.

Table Of Contents
  • Key Challenges

Introduction

  • Insurers Are Building Mobile Apps — But Their Customers Are Not Using Them

Analysis

  • Focus on End-User Needs
  • Identify Customers' Most Commonly Used Services
  • Choose the Most Appropriate Architectural Style
  • Leverage the Capabilities of Your Customers' Mobile Devices
  • Establish a Strategic Framework for Mobile Insurance
  • Learn From the Most Successful App Providers

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