Gartner Research

Use Social Analytics to Move Beyond Listening and Drive Growth in Life Sciences

Published: 13 February 2014

ID: G00260470

Analyst(s): Don Scheibenreif , Carol Rozwell

Summary

This research highlights best practices for CIOs and IT leaders at leading life science companies for using social analytics to move beyond the basics of listening to drive patient-centered growth opportunities.

Table Of Contents
  • Key Challenges

Introduction

Analysis

  • Develop a Social Analytics Strategy That Is Consistent With Your Organization's Social Media Strategy and Policy
  • Evaluate the Results of the Pilot, and Develop a Plan for Expansion to Other Therapeutic Areas While Managing Risk

Case Study

  • Clinical Trial Patient Recruiting
  • Brand and Competitive Tracking
  • Medication Adherence
  • Precision Marketing Targeting
  • Patient Advocacy Websites

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