Gartner Research

When, and When Not, to Pay the Premium

Published: 19 February 2014

ID: G00261974

Analyst(s): Robert P. Desisto

Summary has the highest subscription price on average for CRM applications. We explore, for CRM application managers, when and when not to pay the price premium.

Table Of Contents
  • Impacts


Impacts and Recommendations

  •'s brand equity provides a level of comfort for CRM application managers, but does not guarantee success
  •'s track record of innovation has value for CRM application managers who are trying to stay in front of the technology curve
  •'s proven track record of efficient release upgrades provides CRM application managers with a level of certainty and predictability for key application management expenses
  •'s proprietary platform scales well for simple to complex applications, improving application agility for CRM application managers to meet changing business requirements
  •'s ecosystems, especially those built on, enable CRM application managers to efficiently build CRM "white space" in the application footprint

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