Gartner Research

Focus on the Customer or Employee to Innovate With Cloud, Mobile, Social and Big Data

Published: 19 February 2014

ID: G00261710

Analyst(s): Kyle Hilgendorf , Larry Cannell , Svetlana Sicular , Paul DeBeasi


Innovators who successfully leverage nexus forces strive to provide experiences that support the needs of their end users (customers or employees) rather than streamlining existing processes. Focus on the individual to capitalize on Nexus of Forces opportunities.

Table Of Contents


  • The Compounding Nature of Nexus-Driven Opportunities


  • The Total User Experience Is Critical to Success
    • Cloud Computing Provides Critical Infrastructure
    • Mobile Devices Are Inherently People-Centered
    • Information Is the Fuel of People-Centered Environments
    • Social Is the Medium of People-Centered Environments
  • People-Centered Environments Require Fundamental Changes in IT
    • IT Needs to Use Agile Infrastructure and Agile Development Processes
    • All of IT Needs to Focus on Providing People-Centered Environments
    • IT Must Learn From End Users to Drive Its Efforts
    • IT Can Contribute by Combining Domain Knowledge With Technical Expertise
  • Organize IT to Deliver People-Centered Environments
  • Prioritize and Reward Domain Knowledge
  • Use People-Centered Approaches to Drive Data Initiatives
  • Strive to Provide a People-Centered Intranet


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