Gartner Research

Market Trends: Innovations in Enterprise Mobility Pricing, Contract and Support Signal Differentiation for a More Competitive Environment

Published: 20 February 2014

ID: G00260792

Analyst(s): Vincent Fu, Katja Ruud, Bill Menezes

Summary

Enterprises are employing shrewd tactics by seeking and demanding more commercial innovation and differentiation for mobile services from their communications service providers. CSPs that fail to innovate will face hard questions and potential churn from their enterprise accounts.

Table Of Contents

Introduction

Market Trend

  • The Market Is Highly Competitive and Price-Focused
  • Buyers Trend
    • Corporate Buyers Recognize That Greater Value Lies in a Great Commercial Deal — Not Merely Competitive Prices
  • Technology Trend
    • Technology Evolution Is Creating New, More Varied Services

Contrarian View

  • If CSPs Fail to Differentiate, Everything Revolves Around Price

Vendors to Watch

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